據市調公司 ResearchAndMarkets 研究指出，在消費者關注健康與減重以及重視鮮食的趨勢下，美國甜味零食和甜點市場自 2008 年來，每年仍以年增長複合率 2.5%持續穩定成長，估計 2012 年零售總額約為 12.7 億美元。廠商除紛紛推出符合健康及新鮮的商品外，在包裝上亦多改採小包裝及單人份，以滿足消費慾望並控制熱量的攝取，預期將有助於甜點零食的銷售增長。
Packaged Sweet Baked Snacks and Dessert
The total retail sales of the packaged sweet baked snacks and desserts market was estimated at $12.7 billion in 2012.
The market is mature with growth challenged by health and diet concerns, changing snacking choices and an increasing desire for fresh rather than packaged foods. However Americans love their sweet snacks and desserts and that has propelled dollar sales forward by a CAGR of 2.5% since 2008. Growth has been steady although slow throughout the period.
Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends provides insights into successfully navigating and thriving in this still prosperous food market segment. Looking ahead to 2017, growth is projected to be spurred by a variety of factors. For instance, dollar sale increases will be driven by higher prices from smaller pack sizes that have higher per unit costs. Smaller sizes and single-serve portions will help drive cookie and snack growth as they fulfill consumer desire for portion control and on-the-go snacking options.
Scope of Market
Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends presents a detailed analysis of the U.S. consumer market for packaged sweet baked snacks and desserts sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen cookies, cakes, pies, bakery snacks, and cheesecakes.
The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2008–2012 and projections for 2012–2017. All retail channels that sell consumer packaged sweet baked snacks and desserts are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Not included are sales through independent bakeries or sales of fresh products from in-store bakeries of retailers. Packaged products sold in the in-store bakery section and covered by IRI are included.