全球休閒食品市場規模超過 310 億美元
Global extruded snack market projected to reach sales of US$31Bn in 2019
Global extruded snack market projected to reach sales of US$31Bn in 2019
據市調公司 Companies And Markets 研究預估，2019年全球休閒食品市場總值將超過310億美元。亞太地區為全球最大的休閒食品市場，未來五年間，印度的成長最快，達 12％，其次為拉美市場。
目前休閒食品使用之原料以馬鈴薯及玉米為大宗，而在消費者健康需求帶動下，未來混合穀物產品極具發展潛力，將成為新產品開發與市場競爭的焦點。
The extruded snack market is driven by the consumption habits of the consumers, marketing strategies of the companies & attractive packaging, pricing strategy, and the developing economies. The key market players adopt new product launches and expansions as their preferred strategy to sustain the competition in the market. The different ingredients used to manufacture extruded snacks and an introduction of a wide range of flavors of extruded snacks has further driven the market.
The extruded snacks market is estimated to reach about $31 billion by 2019. In 2013, Asia-Pacific was the largest extruded snacks market and is estimated to grow at the highest CAGR from 2014 to 2019. The Indian market for extruded snacks is projected to grow at the highest CAGR of more than 12% from 2014 to 2019. The Latin American market is estimated to be the second fastest growing market.
The leading companies are Frito-Lay North America, Inc. (U.S.), Calbee, Inc. (Japan), and Grupo Bimbo, S.A.B. De C. V. (Mexico). The key players in the market are persistent in the expansion of extruded snacks offerings to new markets and are actively investing in R&D activities to gain a competitive edge through new product developments.
The changing consumers eating habits, healthy snacks demand, and developing economies are the driving forces for the extruded snacks market. The global market is segmented on the basis of types of ingredients that include potato, corn, rice, tapioca, mixed grains, and others such as cereals, legumes, and vegetable. The market has also been segmented as per the regions that include North America, Europe, Asia-Pacific, Latin America, Rest of the World (RoW) and the key countries.
In 2013, the potato-based extruded snacks segment was the largest, followed by corn. The mixed grain-based products are estimated to grow at the fastest CAGR from 2014 to 2019. The key players invest in new product developments to meet the consumer demand and maintain a competitive edge in the market.
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