希臘優格已佔半數美國優格市場銷售額
關鍵字：美國、希臘優格、穀類早餐 資料來源：Food Dive 發布日期：2015/05/14
How Greek yogurt's invasion is altering the food industry
The Greek yogurt craze has turned from fad to mainstay in the breakfast food industry, and everyone from yogurt and cereal industry players to the U.S. government have taken notice.
Even Starbucks is trying to break off a piece of the Greek yogurt action as it entered a partnership with Danone SA last month.
General Mills' Yoplait brand, an industry leader, sees the value in Greek yogurt and has been working to expand that side of its product selection.
"We are looking at all the food content we have that can come with Greek yogurt recipes and different ways to demonstrate its versatility as opposed to just thinking about it as something to have in the morning for breakfast or mid-morning snack,” Yoplait marketing manager Susan Pitt said. “There’s all times of day you can use it as well as all things you can add to it and experiences you can create that just enhance the flavor and make it a little bit more fun."
While Greek yogurt is still catching on as something to eat anytime of day, there’s no denying that the product has cemented itself in the minds of certain breakfast-hungry consumers. Is Greek yogurt becoming not just a mainstay but a majority of breakfast choices for consumers? What will other breakfast foods, including traditional yogurt, do to compete?
隨著消費者飲食習性改變，希臘優格搭上健康風潮，在美國早餐市場的佔有 率逐年上升，目前已佔美國優格市場銷售額近 50%。
為迎合此消費趨勢，Starbucks 與 Danone SA 於 2015 年 4 月結盟跨入希臘優格市場；Yoplait、Kellogg、Post Holdings, Inc.等亦相繼推出希臘優格主題產品。
另業者亦調整傳統優格產品中部 分消費者較關切之成分，例如輕食優格不添加阿斯巴甜與高果糖玉米糖漿，亦不使用含生長激素牛奶等。市場專家預期，未來希臘優格將可能取代傳統穀片及優格在美國早餐市場上的地位。
詳細資料：
http://www.fooddive.com/news/how-greek-yogurts-invasion-is-altering-the-food-industry/398106/
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